Why do people care so much about buying something from one particular company over another?
What makes Starbucks the most popular coffee brand in the world?
Why do consumers pay attention when a famous actor advocates for a specific product on Tik Tok or Instagram?
Why do you ask for Heinz at restaurant instead of just “ketchup?”
The answer is branding.
But why is branding so important?
Consumers want to have a connection with the world around them, especially with the products used in their daily life.
Connecting with products gives people meaning and purpose.
Branding is centered around connecting your company or product with the world around you in a positively reinforcing way. Branding should permeate throughout your business, your product’s life cycle, and beyond.
Today we are going to discuss a few reasons why branding is important when selling consumer products.
Brand recognition and awareness is central in establishing a clear and concise message that is felt within seconds. Recognition fosters trust and loyalty, making it more likely for consumers to choose your product or brand over another.
Differentiation in the market is another important reason why companies should implement strong branding. Whether through quality, customer service, or innovation, your product should stand out in some way above competitors. When searching the internet for “best plunger for toilets,” “power plunger,” “heavy duty plunger,” or “top toilet plunger” it is our goal to have Johnny Jolter be the first result to appear your search.
Establishing an emotional connection with consumers is probably the most important aspect of branding. Strong brands stir up emotions in people. It causes them to act or feel a specific way. By appealing to the emotions and values of consumers, branding can turn a casual buyer into a loyal customer.
When your toilet clogs up, our ultimate branding goal is for consumers to be confident and think “I better get my Johnny Jolter,” and not to have a rush of anxiety or dread come upon them and think “Now I have to get the plunger and deal with a giant mess…I hope this works and I don’t have to call a plumber.”
Johnny Jolter’s message is to be the tool that can clear the toughest clogs with little hassle and no mess.
Johnny Jolter is dedicated to helping as many people as possible through our product quality and customer service, and effective branding is essential for accomplishing this.
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